Description:

We all wish we had more robust teams to create quality content. Discover how San Mateo County Libraries tackled the content creation challenge by launching a marketing workgroup with representatives from each of our divisions and 13 libraries — and how you can do it too. Through this workgroup, we’ve increased our content, strengthened working relationships, increased equitable representation across our communities and freed up our communication team’s time to focus on higher-level strategy. Gain valuable insights on how we were able to secure leadership and staff buy-in and the steps we took to establish a healthy collaborative space for our workgroup to thrive. 

This workgroup is scalable based on the size of your library system, offering members the chance to gain new professional skills while utilizing their creativity. Learn how to gain leadership support to build a strategic communications team and create a dedicated workgroup that works smarter, not harder, to move your library into the future!