From Concept to Campaign: Mastering Long-Term Library Promotion

Thursday, December 5th, 3:00 PM Eastern

Registration fee: $39.00


Presented by: Jordan Miltner and Chloe Robinson

Pasco Libraries

Description:

Embark on a journey from concept to campaign mastery in this enlightening session. Explore the intricacies of long-term library promotions and the essential steps for achieving campaign success. From initial brainstorming to strategic planning and execution, learn how to build buzz, sustain momentum, and maintain engagement over time. Whether you're aiming to boost patron attendance or raise awareness, this session provides invaluable insights for maximizing your library's reach beyond its doors. Join us and transform your concepts into compelling campaigns that leave a lasting impact.

This webinar will be recorded, and the recording will be made available to all paid registrants.





Speaker Biographies

Jordan Miltner: 

Jordan Miltner is the Digital Media Manager at Pasco County Libraries, where she transforms creative ideas into impactful communications strategies. Leading a talented team, Jordan develops campaigns that celebrate the libraries' essential role in the community. With a passion for problem-solving and continuous improvement, she thrives on turning challenges into opportunities. With a Master’s Degree in Executive Leadership, Jordan applies her insights to propel Pasco Libraries' mission forward. Outside of work, you can find her soaking up the sun, exploring new crafts, or belting out Taylor Swift lyrics, all of which fuel her creativity and inspire her professional journey.

Chloe Robinson:

Chloe Robinson is the Digital Media Coordinator at Pasco Libraries. Chloe has been part of the library team since 2023. She is passionate about sharing the liveliness and unique offerings of the library via social media. Chloe earned her bachelor’s in integrated public relations and advertising from USF, and she is currently pursuing a master’s in mass communications with a social media concentration. Outside of the library, Chloe creates illustrations, enjoys Broadway musicals and spending time with her dog, Hermes.


Registration Deadline: Wednesday, December 4th

All payments for registration must be received by the registration deadline for the registration to be complete.  Cancellations will not be accepted for this event.


Questions? Contact us at LCC@amigos.org

Library Marketing Conference Group
13610 Barrett Office Dr., Suite 108
Ballwin, MO 63021
1-800-969-6562
lmc@amigos.org

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