Annual reports can vary wildly from a simple list of statistics to a "What I did last year" style newsletter. An engaging annual report should be a mix of brief stories and testimonials, backed up by evidence (data). In this webinar, participants will learn how to use stakeholder theory to identify their intended audience. Participants will learn how to use the process of backwards design to create their annual report. Special attention will be paid to connecting the annual report to library and institutional goals, data collection, and testimonials. Participants will have a chance to examine example annual reports for best practices. In this webinar, attendees will learn how to:

● Identify the characteristics of an engaging annual report

● Determine who is the intended audience for the annual report using the Stakeholder Theory

● Use the process of backwards design to connect the goals of the annual report with the library and institution's goals

● Update data collection processes to prepare for the annual report