From Local Headlines to National Spotlight: Building Media Strategies that Work for Libraries

Thursday, October 1, 2026

3:00 PM Eastern

Presented by:

Event Description:

Libraries have powerful stories to share, but breaking through today’s fast-paced media landscape takes strategy. In this webinar, you will learn how to identify newsworthy opportunities, craft effective pitches, and prepare staff for media success. With real-life examples, adaptable tools, and a live Q\&A, you’ll gain practical skills to boost your library’s visibility and credibility at any scale. By the end of this session, participants will be able to:

1. Recognize the elements that make a library story newsworthy and tailor messaging for different types of media outlets.

2. Apply step-by-step strategies for pitching stories on both local and national levels.

3. Strengthen staff and leadership confidence through media readiness techniques.

4. Use templates, calendars, and checklists to organize and streamline media outreach.

This webinar will be recorded. A link to the recording and the presentation slides will be sent out to all paid registrants after the conclusion of the event.

Registration Fee: $59.00

Registration deadline: Wednesday, September 30.

Tacara Carpenter

Tacara Carpenter is an award-winning media relations strategist with 15+ years in marketing, communications, and media production. As Media Relations Strategist for Richland Library, she led a CBS Evening News feature that earned two 2024 PRSA awards. With a background in journalism and a master’s in management and leadership, she combines strategy and creativity to help libraries boost visibility through impactful media and storytelling.

All payments for registration must be received by the registration deadline for the registration to be complete.  Cancellations will not be accepted for this event.

Questions? Contact us at LCC@amigos.org