Market Research for Libraries: Uncovering Areas

of Opportunity 

September 4th, 2025

3:00 PM Eastern

Presented by:

Katie Rothley

Northville District Library

Event Description:

Market research is important in business and offers ample value to libraries too. Discover trends, underserved demographics, and opportunities for your library to fulfill a need (or more) using data collected through various methods. Attendees will be able to:

- Learn about market research and its benefit to libraries.
- List methods of collecting raw data for analyzing.
- Learn what kind of changes their library can make based off the market research they’ve conducted.

This webinar will be recorded. A link to the recording will be sent out to all paid registrants after the conclusion of the event.

Registration Fee: $45.00

Registration deadline: Wednesday, September 3rd

All payments for registration must be received by the registration deadline for the registration to be complete.  Cancellations will not be accepted for this event.

Questions? Contact us at LCC@amigos.org