Reel Lessons: Building An Instagram Reels Strategy

Thursday, February 5, 2026

3:00 PM Eastern

Presented by:

Tobi Laukaitis, Public Engagement Coordinator,

Lynchburg Public Library

Event Description:

In 2023, Lynchburg Public Library began creating Instagram Reels on a consistent basis—and within just a few months, the results went far beyond follower growth. Reels became a powerful tool for patron engagement, sparked new community partnerships, and helped bring a fun, bookish vibe to the City of Lynchburg.

If Reels feel intimidating (or you’ve tried them and gotten overwhelmed by trends), this webinar will help you cut through the noise and build a Reels strategy that fits your library’s goals, capacity, and personality.

Participants will:

• learn what actually matters

• what’s worth your time

• how to create content you can sustain—without needing to “go viral” to see real results

This webinar will be recorded. A link to the recording and the presentation slides will be sent out to all paid registrants after the conclusion of the event.

Registration Fee: $45.00

Registration deadline: Wednesday, February 4th.

All payments for registration must be received by the registration deadline for the registration to be complete.  Cancellations will not be accepted for this event.

Questions? Contact us at LCC@amigos.org