Navigating Turbulent Waters: Effective Crisis Communication Strategies for Public Libraries Amidst Drag Story Time Controversies
Thursday, September 5th, 3:00 PM Eastern
Registration fee: $39.00
Presented by: Michal Utko
Director of Marketing and Communications- Okanagan Regional Library
Description:
In this session, we explore the critical aspects of crisis communication tailored specifically for public libraries that host events such as Drag Story Time. These events often spark a spectrum of feedback, necessitating well-prepared strategies to handle both accolades and criticisms. This presentation will cover key areas, including the development of systems to shield library staff from harmful feedback, standardization of responses to maintain a uniform organizational voice, and effective methods to protect your board and staff from unnecessary exposure. Drawing on real-world experiences refined through managing communications for four different Drag Story Times, this session will offer insights into handling potentially volatile situations with grace. Participants will walk away with tangible strategies, resources, and connections that will empower them to confidently prepare, execute, and assess their next communication strategy. Whether dealing with feedback on controversial topics for community partners like art galleries or navigating through crises, these proven approaches provide a solid foundation for enhancing dialogue and understanding within the community.
This webinar will be recorded, and the recording will be made available to all paid registrants.
Speaker Biography Michal Utko: Michal Utko serves as the Director of Marketing and Communications at the Okanagan Regional Library, where he applies a thoughtful blend of creativity and strategic insight. With extensive experience in major brand management before transitioning to the library sector, Michal skilfully navigates the complexities of public communications and sensitivities. Passionate about branding, product, and graphic design, Michal excels in developing systems that streamline operations and enhance productivity. His pragmatic approach has proved invaluable in steering ORL through challenging discussions on topics like Drag Story Time, ensuring that community engagement remains respectful and inclusive. Michal’s leadership at ORL has been characterized by a quiet commitment to innovation and efficiency. His ability to infuse projects with both professionalism and a touch of personal flair has made a significant impact, fostering a welcoming and adaptive environment for both staff and patrons. |
Registration Deadline: Wednesday, September 4th All payments for registration must be received by the registration deadline for the registration to be complete. Cancellations will not be accepted for this event. Questions? Contact us at LCC@amigos.org |